I work with a few early-stage startups each year, creating a foundation that lasts. I’d put it simply: I work to build a “religion” within companies. This religion has its own foundations and rules, and it’s led by the almighty Founder. His dedicated followers work to preserve this vision, spreading its magic to the masses, lifting them from their struggles—the solution the company offers. And in return, the grateful masses embrace this “religion” as their own.
If you defer, ask yourself why you still use an Apple product.
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